Modern Distribution,Legacy Built.
Delivering top snack brands to 200+ Atlanta retailers with speed & service.
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Trusted By Leading Brands
We partner with top brands to deliver quality products across Atlanta
Product
Collection
Cheetos Crunchy Chile Limon
Fritolay · 2.75oz
32 per case
Cheetos Crunchy Xxtra Hot
Fritolay · 2.75oz
32 per case
Cheetos Crunchy Flamin Hot
Fritolay · 2.75oz
32 per case
Cheetos Crunchy
Fritolay · 2.75oz
32 per case
Cheeto Jalapeno Cheddar
Fritolay · 2.75oz
32 per case
Cheetos Cheese Puffs Flamin Hot
Fritolay · 2.125oz
24 per case
Cheetos Cheese Puffs
Fritolay · 2.125oz
24 per case
Chester’s Hot Fries
Fritolay · 2.625oz
28 per case
Doritos Flamas
Fritolay · 2.5oz
24 per case
Rancheritos
Fritolay · 2.5oz
24 per case
Doritos Salsa Verde
Fritolay · 2.5oz
24 per case
Doritos Cool Ranch
Fritolay · 2.5oz
24 per case
Why Choose Parra?
Our commitment to excellence sets us apart
Reliable Delivery
On-time delivery you can count on, every time. We pride ourselves on our consistency.
Diverse Products
Extensive selection of snacks, candy, ramen and specialty foods to meet all your needs.
Guaranteed Service
Personalized service with a commitment to your success. We're partners, not just suppliers.
Started in a garage.
Trusted by hundreds.
Our Story
This company started as a dream.
In 1998, Rafael Parra stood in a small garage in Georgia with a credit card, a pickup truck, and a belief that something greater was possible. Having immigrated to the U.S. in search of a better future for his family, Rafael brought with him not only courage, but years of experience in snack distribution—a trade he first learned working for Fritos Encanto in Mexico.
Born on June 11, 1957, in Yaracuy, Venezuela, Rafael had traveled far—first to Tecnológico de Monterrey in Mexico for his education, where he met and married Martha, the love of his life, and then to the United States with their growing family. His early years in Georgia were marked by factory work and sacrifice. The opportunities in snack distribution he hoped for didn't come easily. But Rafael didn't wait for a door to open—he built his own.
From that garage, he began selling Fritos Encanto chips to small Hispanic grocery stores across Metro Atlanta. He personally knocked on doors, loaded his own truck, and filled shelves one bag at a time. His dream was simple: to build a business based on trust, service, and community.
What started in a garage has now grown into a 6,000 sq. ft. warehouse, servicing over 200 stores across Georgia—and growing every week.
We've since added industry-leading brands like FritoLay, Sabritas Mexicanas, Barcel Mexico, MexSnax, Samurai, Jumex, Jarritos, Kuii, and Foco Coco. But the heart of this company remains the same: rooted in family, fueled by faith, and built on hard work.
How We're Different
Parra's Distributors isn't run by investors or corporate offices. We're a family business born from the hustle of a father with a dream. That means we treat every customer like a partner, not a transaction.
And we stand behind every product we sell.
If a product is expired, damaged, or discontinued, or even if you decide to discontinue our service for any reason, we refund your money—no questions asked.
That's our guarantee, because we understand what it means to run a store and what it takes to earn a customer's trust.
We believe the foundation of real success is partnership, not pressure. Our goal is to make your business stronger, more profitable, and easier to run—every single week.
How We Operate
We use a Pre-Sales Distribution Model that ensures speed, precision, and peace of mind.
Here's how it works:
Personal Visit
A dedicated field sales representative visits your store in person—offering insights on fast movers, recommending new products, and supporting planogram strategies to help your displays perform better.
On-Site Ordering
We take your order on-site—with no minimum order required.
Next Day Delivery
Orders are picked, packed, and delivered to your store next day—fast, accurate, and consistent.
Full Service Stocking
Our delivery team stocks and merchandises the products for you so your shelves are always full, fresh, and ready to sell.
Custom Schedules
We offer custom delivery schedules—weekly, bi-weekly, or monthly—based on your store's sales volume and individual needs.
This model eliminates guesswork, reduces backstock, and keeps your operations lean and reliable. You don't have to worry about running out of product—or wasting time managing it. We handle that for you.
We don't fill shelves to hit a quota—we fill them to help your business grow.
Our Promise
We know what it's like to start with nothing but a dream.
That's why we do business differently.
At Parra's Distributors, our focus isn't just snacks—it's service, consistency, and commitment.
Whether you're an independent store or part of a chain, we'll show up with excellence, integrity, and care—because we believe you deserve a distributor who sees your success as their own.
People Over Profit
We prioritize relationships and genuine partnership over short-term gains.
Service That Delivers
Excellence, integrity, and care in every interaction and delivery.
Snacks That Sell
Products and strategies that drive your business growth and success.
Our Service Area
Explore our extensive distribution network across the region. We proudly serve customers throughout Georgia and beyond.
Our service locations, customer routes, and distribution centers across Georgia and beyond
Wholesale Ordering?
Come See Us.
We cater to qualified retailers with our exceptional wholesale service.
Get in Touch
We're here to answer any questions you might have
Send us a message
Send us an email
info@parradistributors.comWhether you're interested in wholesale ordering, have questions about our products, or need assistance with your business needs, we're here to help. Send us an email and we'll get back to you as soon as possible.
Business Hours
Warehouse Location
3290 Green Pointe Pkwy NW
Suite 800
Norcross, GA 30092
United States